Winning regions and cities invest in both place marketing and ongoing placemaking.

Placemaking: The intentional and continuous actions taken to make a place more appealing to live, work, play, learn, visit, and locate a company. Placemaking involves understanding how a region performs as a desirable location relative to other peer or aspirational markets. It also includes identifying and prioritizing the key areas of focus that will help improve a region’s appeal as a great place for everyone, in general, and for young workforce talent, in particular.

Place marketing: The intentional actions taken to develop a compelling and differentiating position that’s brought to life through a sustainable communications effort — one that often includes a strong and memorable naming strategy, imagery, and shared narrative

Placescore by SIR:
The effort to make any location more appealing never stops. Enlightened regions are always improving. The challenge is to know where you stand and what areas need the most focus relative to other regions and cities.

SIR answers this call through the SIR PLACE SCORE. SIR’s Placemaking PLACE score measures a place’s quality across five key areas: Play, Live, Adventure (visit), Careers (work) and Education (learn). 

Through SIR’s proprietary research approach, we aggregate satisfaction ratings with components of a great place. Included are attributes of play, live, adventure (visit), career (work), and education (learn), resulting in SIR’s PLACE Score, which can be used in comparison with other regions and destinations.