Expert Consultants.
Measurable Results.
We are a nimble band of curious minds eager to make
a difference for our clients, our community, and our world.
Improving Tomorrow Since 1964
S.I.R. is a boutique strategic management consultancy designed and staffed to meet the needs of today’s organizations — strategic, seasoned, data-driven, nimble, creative, and results-oriented.
Founded in 1964 in Richmond, Virginia, S.I.R. helps companies, government agencies, nonprofits, and even entire communities solve today’s problems and plan for tomorrow.
Equipping
Leaders for
the Road
Ahead
Our purpose is to make a difference in our community and our world — a purpose we share with our clients.
With a better tomorrow as our goal, we conduct primary research, map future trends, and develop strategic plans that transform the future for companies, nonprofits, and communities.
Our full-service team delivers results for our clients in travel and tourism, economic development, transportation, education, and healthcare.
Experienced Marketing Consultants & Researchers
Our research analysts, consultants, and strategic advisors are all industry veterans, some of whom teach marketing research and leadership communications at the undergraduate and graduate levels. Our combined experienced lets us provide full-service support for your organization and provide insights backed by data and industry trends.
Making an Impact
Chances are you’ve heard of many of the organizations that have turned to us: Sentara Healthcare, Lincoln Financial, VDOT, Virginia Commonwealth University, the Make-A-Wish Foundation, AARP, and even the Cities of Richmond, Norfolk, and Charlotte.
Our senior leaders have worked at some of the most respected marketing organizations in the business, including The Martin Agency, Carter Ryley Thomas, and Procter & Gamble.
National & Regional Experience:
In-House Knowledge &
Data-Backed Insights
One of our firm’s most distinguishing characteristics is what we deliver:
research-driven insights and strategic paths forward — all in-house.
Market Research
Strategic Planning
Communications
Let’s Get Started
S.I.R. can help you no matter where you are in your marketing journey.
Research, strategic planning, communications — we do it all and we do it well.
Let’s work together to transform your company and community as we Improve Tomorrow.