Market
Research
Uncovering Insights.
Revealing Solutions.
Expert Market Researchers
Over nearly six decades, we have conducted more than 15,000 quantitative and qualitative market research studies, making us one of the most experienced market research-based consultancies in the country.
We model our research processes on the industry standards established by the Insights Association, formerly the Council of American Survey Research Organizations (CASRO).
Our unwavering commitment to the highest standards of our craft have cemented our reputation for research you can trust.
Full-Service Market Research Support
We manage and execute our full suite of research techniques and services in-house. No matter what you need to know, we can help you find out.
Competitive Reviews
Brand Analysis
Communications Audits
Surveys & Focus Groups
Online Research Panels
Creative Testing
Stakeholder Interviews
Product Testing
Social Media & Web Analytics
How We Deliver
Data-Driven Insights
Understand what drives awareness of your organization, product, or service — and how your brand and the value you provide are perceived by those you are trying to reach.
Identify the actions that will improve engagement with your organization, product, or service — and how to prioritize and maximize your resources and assets.
Craft strategies to best communicate with current and potential stakeholders and advance your brand’s mission, vision, and ultimate value.
Establish KPIs and create baseline data for determining marketing ROI and to support future market research opportunities.
Quantitative Research
S.I.R. manages all surveys, fieldwork, and analysis in-house, and we remain committed to delivering more than just data tables.
We apply various modeling techniques — from proprietary engagement scores to traditional gap and regression analysis — to arrive at the actionable recommendations that are our calling card.
Qualitative Research
S.I.R. is well-versed in multiple focus group practices, and we work with our clients to develop the most efficient and effective qualitative approaches. However, most often, we find our “Virtual Communities” platform yields the richest insights.
In a Virtual Community, participants contemplate and document their thoughts and experiences over the course of several days on their own time, rather than gathering for an hour in a rented room.
Through flexible and interactive activities, Virtual Communities offer all the benefits of in-person focus groups and interviews — and then some.
Let’s Get Started
We stand ready to put our knowledge and expertise to work for you, your organization, and your stakeholders. When you’re ready to talk, we’re ready to listen.